SaaS Awards 2021 - APPEALIE Honors The Very Best In Software
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2021 SaaS Awards Announced – APPEALIE Honors The Very Best In Software

2021 SaaS Awards Announced – APPEALIE Honors The Very Best In Software

APPEALIE has announced the winners of the 2021 SaaS Awards.

41 SaaS apps were recognized for their demonstrated excellence and customer outcomes. Winning SaaS platforms included Hopin, Intercom, Workato and Xero.

For companies interested in entering our 2024 SaaS Awards competition, registration is now open:


As software becomes more ubiquitous in our work and personal lives, the expectations of the users are continually growing. Our highly selective award honors customer-obsessed SaaS platforms that go above and beyond to deliver extraordinary experiences,” commented Arabella Solaybar of APPEALIE.

As an indicator of APPEALIE’s SaaS Award selectivity, the Overall SaaS Award winners averaged over 4.6 stars on the most popular software review platforms (G2, Capterra, and GetApp – all of which use a 5-star rating scale).

The 2021 APPEALIE SaaS Award winners are presented below:


Overall SaaS Award winners were selected using Net Promoter Scores™ (NPS), UI/UX, recent product improvements, 3rd party analyst research, amongst other criteria.

With the continued growth in entries and competition to the APPEALIE SaaS Awards, the Overall SaaS Award winners now incorporate specific product categories.

Overall SaaS Award – Analytics + Business Intelligence Category Winner:

  • Marchex

Overall SaaS Award – Collaboration +  Productivity Category Winners:

  • Hopin 
  • InVision 
  • LiquidPlanner 
  • Stack Overflow 
  • Workato

Overall SaaS Award – Commerce Category Winners:

  • Chargify

Overall SaaS Award – Customer Service Category Winners:

  • AppFolio Investment Management 
  • Calabrio 
  • ChurnZero
  • Intercom 
  • Planhat 
  • Thryv

Overall SaaS Award – Development + DevOps Category Winners:

  • InfluxData
  • Plivo

Overall SaaS Award – HR + Learning Category Winner:

  • Skilljar

Overall SaaS Award – IT Management + Operations Category Winners:

  • Workato
  • Zylo

Overall SaaS Award – Marketing Category Winners:

  • Alida 
  • CallRail 
  • Quantum Metric 
  • Yext

Overall SaaS Award – Sales Category Winner:

  • PandaDoc

Overall SaaS Award – Security Category Winners:

  • Next Caller, A Pindrop® Company
  • OnDMARC / Red Sift 
  • Ontic

Overall SaaS Award – Vertical Industry Category Winner:

  • SpinCar


“I believe that software can solve many real-world problems elegantly to improve the overall quality of life. I connected with the APPEALIE SaaS and Software awards mission, which celebrates innovative SaaS applications that delight customers. This year, serving as a judge filled me with fascination and joy to review the excellent products our community is building. Let’s continue to create great software that gets the job done!” commented Siddharth Bhai, Product Leader, Splunk


Selected using entrants submitted documentation for their best customer success stories and outcomes. 

  • ​​15Five
  • Alida
  • AppFolio Property Manager
  • CallRail
  • Chargify
  • Delighted
  • Ellevation Education
  • Expert Institute
  • FreeWill
  • GoCanvas
  • Granulate
  • HiringThing
  • Hopin
  • Pendo​​
  • Quantum Metric
  • Skilljar
  • SmartHub
  • Submittable
  • Thryv
  • Tripleseat
  • Xero
  • Zylo

For companies interested in entering our 2024 SaaS Awards competition, registration is now open:


“We’re honored by this distinction of Best Overall SaaS, which is judged by user feedback and product innovation. As a customer-centric company, success is not only driven by customer delight, but also increased revenue and customer retention. Retention is the new driving force of a healthy SaaS business,” said You Mon Tsang, CEO and Founder of ChurnZero. “We are thankful for our customers and remain committed to their success.”

“Alida is honored to be recognized with APPEALIE awards for our SaaS platform and our customer success organization,” said Ross Wainwright, CEO of Alida. “We’ve prioritized listening to our clients to build over 120 new enhancements into our Alida TXM platform with the goal of supporting them in better understanding their customers and employees. I’m also incredibly proud of our Customer Success organization. They bring passion and focus to our value-based approach and consistently unleash maximum potential for our customers. Through their hard work, our retention rates and NPS scores have been a real competitive advantage for Alida.”

“The business revolution in the automotive industry continues unabated, driven by intense digital disruption, changing consumer behavior and industry consolidation. It’s more imperative than ever that retailers fundamentally rethink their end-to-end consumer experience. Since our inception, SpinCar has been relentlessly focused on transforming the consumer journey for both buyers and sellers at every touchpoint, and we’re thrilled to be selected as a leader alongside these amazing SaaS companies with such meaningful recognition. It’s a true testament to the unwavering commitment of our team and the effectiveness of our solutions for our customers.” said Devin Daly, CEO & Co-Founder, SpinCar

“We are honored to be recognized for Delighted’s commitment to provide best-in-class Customer Success to each and every organization.” said Sean Mancillas, Head of Delighted‘s Customer Concierge team. “Companies trust Delighted and Qualtrics to provide a platform where they can listen to their customers and take action on their feedback. Since day one, Delighted has focused on carrying that same message to our success program by listening, understanding, and taking action on the customer experiences that matter most, down to each and every email.”

“We are honored to have been named a winner in the SaaS Customer Success in the APPEALIE SaaS awards,” said Asaf Ezra, CEO and co-founder of Granulate. “Our optimization solution is focused on helping our users succeed with improved compute performance and lower costs, all with minimal effort or code changes. We look forward to continuing to help customers of all sizes and industries as we develop new solutions to drive further improvements in computing efficiency.”

“We’re honored to be recognized for this award. It is a testament to our commitment to innovation and the hard work we’ve put into helping our clients deliver a better call experience to their customers” – Ian Roncoroni, CEO & Co-Founder of Next Caller, A Pindrop® Company

“Our priority is empowering businesses to build meaningful digital experiences with speed and confidence,” said Mario Ciabarra, CEO of Quantum Metric. “Today’s digital-first world has zero tolerance for anything less than a seamless, and personalized experience. The Quantum Metric platform helps leading national brands do just that, centering their design and iterations on the needs of the customer. We are honored to be recognized by the Appealie awards for our innovation and ability to support our clients in their pursuit of digital excellence.”

“We deeply appreciate the APPEALIE SaaS Award. Being the SaaS Customer Success Award Winner is a strong motivation for the SmartHub team to proceed with our best customer success practices and become better every day. We would like to dedicate this win to our wonderful clients, as only their ad tech business developing determines our success.” from SmartHub`s Chief Commercial Officer, Roman Vrublivskyi

“FreeWill’s products make estate planning easier for the donors who want to change the world, and fundraising easier for nonprofits doing heroic work around the planet. We’re able to do this by creating a deep and trusting relationship with our non-profit customers, and consistently asking how we can improve their days, and our products. Our customers are central to everything we do, and are an integral part of service and product roadmaps. We are honored to receive this recognition of the hard work and dedication of our Partner Success team, who works in support of our customers’ missions and exceeds expectations every day,” said Anthony Sottile, Vice President of Partner Success at FreeWill.

“Small-to-midsize businesses have undergone extraordinary challenges these past two years. At CallRail, our goal is to provide them and the agencies who serve them with easy-to-use tools and actionable insights that help them improve marketing ROI by turning more leads into more customers. These awards are an invaluable recognition of the dedication of our team members to helping our customers grow. As businesses continue to evolve in a changing world, our team looks forward to ensuring that they can make the most of their hard earned marketing dollars.” – Marc Ginsberg, CEO of CallRail

“It’s an honor for the Xero platform to be recognized in this year’s 2021 SaaS awards and we’re proud to create a customer experience that is lasting, real and differentiated,” said Raphael Barbo, Director of Customer Experience – Americas at Xero. “Every day, we work to disrupt the customer experience by combining the benefits of technology with personalized human touch. We want to continue to deliver world class experiences to our customers to enable them to be more successful so we can help deliver on our mission to make life better for people in small business, their advisors and communities around the world.”

“Today, businesses everywhere rely on cloud-based products and services to power their operations, their teams, and, ultimately, their success. That’s why, at Plivo, we’re obsessed with creating the very best SaaS experience possible for our customers. To be recognized by the APPEALIE SaaS Awards as a top development platform is a tremendous honor, reaffirming our commitment to customer satisfaction and continued SaaS innovation.” – Venky Balasubramanian, CEO of Plivo

“We are honored that the Ontic Protective Intelligence Platform has been recognized as a winner in the Security Category for the 2021 APPEALIE SaaS Awards,” said Manish Mehta, chief product officer, Ontic. “As enterprises face an unprecedented volume of physical threats, they need a proactive cloud-based platform that allows them to detect, understand and act on more threats to help keep people, assets and facilities safe.”

“Chargify’s recognition by the Appealie SaaS Awards is only made possible by the continued support from our customers and the hard work and dedication of our team members. We only succeed when our customers succeed, and this is particularly true in today’s B2B market. As a customer-centric company, we’re focused on providing SaaS companies with the best subscription management technology with the greatest possible value, so that our customers can do the same for their users and grow alongside side us.” said Chris Weber, President and COO, Chargify

“We’re honored to receive recognition for our technology achievements with the APPEALIE SaaS Awards,” said Simon Glass, CEO of “Our priority is to provide our customers with industry leading innovation that help drive their business goals, especially at a time where it’s crucial for brands to adapt to changing consumer behavior. We look forward to continuing to drive these meaningful customer conversations forward.”

“Customer-focus is one of our core values at Skilljar. So, it is an incredible honor to be recognized with two Appealie awards. It’s further proof of how important it is for us to delight our amazing customers,” said Sandi Lin, CEO and Co-founder of Skilljar. “Even more rewarding, though, is that ten of this year’s Appealie winners are also Skilljar customers, showing their understanding of the immense value of successfully onboarding and educating their users and partners.”

“Marchex is honored to be recognized by APPEALIE with the Overall SaaS Award for Analytics + Business Intelligence, demonstrating Marchex’s continuing momentum in providing conversation intelligence in innovative and practical ways that help businesses improve customer experiences and achieve better sales outcomes,” said Ryan Polley, Marchex Chief Operating Officer. “Our team maintains its unwavering commitment and focus on bringing AI-powered business intelligence solutions to market that help our customers gain the strategic insights needed to act immediately and win more business.”

“LiquidPlanner is honored to be recognized by Appealie as the SaaS Award Winner in the Collaboration & Productivity category.  Since 2008, we’ve been committed to offering an innovative and better approach to planning, prioritizing, and managing work” said Ted Hawksford, CEO of LiquidPlanner.  “Knowing that this award was based on our customer’s feedback and recent product changes makes this honor deeply meaningful.  Simply put, we love helping teams achieve more with the power of our planning intelligence.”

“Increasingly, developers see time series data as the foundation of the applications they build – for IoT, analytics, and cloud-native services. At InfluxData we strive to meet developers where they are – in their language of choice, using their preferred tools, and of course, running on their preferred cloud platform. We are thrilled to receive this SaaS award for InfluxDB Cloud. It is a validation of our mission to serve developers, deliver the best platform for time series, and enable them to build applications of true impact around the world.” Brian Mullen, Chief Marketing Officer at InfluxData

“At Submittable, we’re encouraged and inspired by the way so many of our customers use our platform to help others,” said Keriann Strickland, CMO of Submittable. “From outpourings of relief funds and grants, to new programs around diversity, equity, and inclusion, to corporate giving initiatives, it’s been an honor to help launch, accelerate, and support this work.”

“At Workato, we help organizations that are fed up with the multitude of tools to integrate data, processes, and user experiences. The market is entering a new era of automation where organizations want a broader range of capabilities in a single tool that both IT and business can love. We’re grateful for recognition that reinforces the experiences of our customers as they simplify their tech stacks, scale up, and move faster.”

“One of our company values at 15Five is to ‘Create Customer Transformation,’ and that’s why I’m honored to see our team and platform recognized for amazing service to our customers,” said Brad McGinity, Chief Revenue Officer at 15Five. “Our solution requires real human to human connection between customers and our dedicated team members, who understand and anticipate individual needs to help managers and HR leaders bring out the best in their people. I am incredibly proud that we drive tremendous business outcomes for the organizations we serve.” — Brad McGinity, Chief Revenue Officer


The APPEALIE SaaS Awards are the most selective in software.

Winning SaaS apps are selected on the basis of customer feedback and data, including Net Promoter Scores™. APPEALIE also conducts further due diligence beyond entrant applications to ensure each winner meets its standards of excellence.

Pronounced “appeal-eee,” our name APPEALIE originates from our mission to recognize the most appealing apps in SaaS.

Attribution: Net Promoter, Net Promoter Score, and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.


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CallRail — SaaS + Software Award Press Release

ChurnZero — SaaS + Software Award Announcement

HiringThing SaaS + Software Award Press Release

Marchex — SaaS + Software Award Announcement

OnDMARC — SaaS + Software Award Press Release

Plivo — SaaS + Software Award Announcement

Skilljar — SaaS + Software Award Press Release

SpinCar SaaS + Software Award Announcement

Thryv SaaS + Software Award Press Release

Tripleseat SaaS + Software Award Announcement