APPEALIE has announced the twelve winners of the 2020 SaaS Leader Awards, a software leadership award honoring the top marketing and customer success executives in the industry. “As shown by our employee engagement research and exceptional revenue growth rates of the cloud sector, SaaS companies are...
APPEALIE has announced the winners of the 2020 SaaS Awards. 23 SaaS apps were recognized for their demonstrated excellence and customer outcomes. Winning SaaS platforms included AppFolio, Canva, CallRail, ChurnZero, FullStory, Okta, and Toast. For companies interested in entering our 2021 SaaS Awards competition, please complete the...
With a special thanks to the legitimately amazing Koyfin app, we examine how a basket of lower revenue multiple SaaS stocks have performed against their higher multiple direct comparables during the COVID-19 market decline. Seriously though, go sign-up for Koyfin - our sales pitch: like having...
Using Google Trends data, we analyzed trends for a basket of 21 large SaaS companies to quantify the impact of COVID-19 on SaaS demand. Our analysis specifically focused on searches including "pricing." For example, "Anaplan pricing" or "Hubspot pricing." This approach aims to capture high purchase intent...
APPEALIE has announced the winners of the 2019 SaaS Awards, including inaugural executive and investor awards. 23 SaaS apps were recognized for their demonstrated excellence and customer outcomes. Winning SaaS platforms included Ceridian, ChurnZero, Copper, SalesLoft, Slack, and Zoom. For companies interested in entering our 2021 SaaS...
“Happier employees, higher profits” may sound trite, but what if we look at SaaS software companies specifically? Does a team’s high morale necessarily translate into a superior SaaS product? Image via Unsplash We’ll share the insights from the relevant studies and APPEALIE’s research to help you understand...
Browsing through an app store, which of these apps would you choose to manage projects at your company? Project management SaaS apps in Google Play Our bet is, in this case, it’s going to be Wrike — the highest-ranking app in the list. And you would not...
December 18, 2018 - APPEALIE has announced the winners of the 2018 SaaS Awards. 23 SaaS apps were recognized for their demonstrated excellence and customer delight. Winning SaaS platforms included Ceridian, Drift, Hubspot, New Relic, Slack, and Zapier. The competition consisted of four categories - Overall...
Online reviews are a critical factor in the SaaS marketplace. A Zendesk study showed 90% of software purchase decisions are influenced by reviews. Another study showed reviews can lift your conversion rates by about 15%. However, only a small fraction of your users actually take the...
Should You Default To Annual Or Monthly Pricing On Your SaaS Pricing Page? In an increasingly competitive SaaS environment with customer acquisition costs doubling over the past 5 years, every lever that impacts your conversions should be analyzed and optimized - especially your SaaS apps' pricing page. While...