Online reviews are a critical factor in the SaaS marketplace. A Zendesk study showed 90% of software purchase decisions are influenced by reviews. Another study showed reviews can lift your conversion rates by about 15%. However, only a small fraction of your users actually take the...
Should You Default To Annual Or Monthly Pricing On Your SaaS Pricing Page? In an increasingly competitive SaaS environment with customer acquisition costs doubling over the past 5 years, every lever that impacts your conversions should be analyzed and optimized - especially your SaaS apps' pricing page. While...
January 10, 2018 - APPEALIE has announced the winners of the 2017 SaaS Awards. 31 SaaS apps were recognized for their demonstrated excellence and customer delight. Winning SaaS platforms included Intercom, LiveChat, Salesforce, ServiceNow, Slack, Xero, and Zendesk. The competition consisted of four categories - Overall...